Purpose-driven Public Relations

Organisations creating shared value are the winners of the future.

Saga PR is a communications agency helping its clients convey their commitments to sustainability clearly, transparently, and honestly. Saga PR in on a mission to change the bottom-line narrative into the triple bottom line to drive a systemic change.

At the core of our work is strategic media communication: providing the media with timely and engaging topics about the clients’ ESG initiatives truthfully and transparently.

Why earned media?

You can buy advertising, but you can't buy yourself into the news. Media visibility must be earned. That's why earned media is the most powerful and respected visibility you can achieve.

“The bottom-line narrative is the past. The focus needs to switch to the triple bottom line - committing to social and environmental concerns as much as on profits.”

Merja

I have worked in PR & communications for over 20 years. Since 2013 as an entrepreneur and prior to that in in-house corporate communications roles.

I wish to help facilitate systemic change by driving publicity for pioneering and purpose-driven companies that have recognized and understand the advantage of sustainable business models. The key in sustainability communications is transparency and honesty - without them XXX

With the EU reporting obligations and the implementation of the corporate sustainability due diligence directive, I believe that providing shared value instead of only shareholder value is crucial for a business to succeed.

I work in collaboration with a wide range of PR professionals around the world, and through my network can help xxxx

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Quote Source

“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Whatever it is, the way you tell your story online can make all the difference.”

Advisory Board

Minna Halme

Minna Halme is professor of Sustainability Management at Aalto University School of Business, where she heads Sustainability in Business Research. Her research focuses on co-creation of sustainability innovations, sustainable business models, and organizing for poverty alleviation in low-income emerging market contexts. She leads strategic multi-disciplinary research projects on sustainability transitions and has co-led several European research projects. She is co-founder of Aalto University’s cross-disciplinary Creative Sustainability Master programme and Aalto Global Impact.
Minna is member of Finland’s Sustainable Development Expert Panel advising the Finnish Government and of Advisory Boards of Finland’s largest retailer SOK, the Central Chamber of Commerce, and board member of Centre for Sustainable Markets (MISUM) at Stockholm School of Economics.
Emmett Marsh

DESIGN DIRECTOR
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Eleanor Parks

SUSTAINABILITY DIRECTOR
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.